“I found your Assortment Styler information last year was very valuable to us as a mid-sized company, like none that I have come across in my experience of working in the industry. I look forward to the new edition.”
The right ADVERTISING
The right PACKAGING
Your Target Audience
Clearly identify your target consumer…or can you reach multiple target audiences with your brand/product portfolio?
The right PRICE
The right DESIGN
Be it color, material, shape, size, pattern, features, etc.
The right CHANNEL
Are you in the distribution channels that’s right for your brand? Right for your consumer? Right for your products?
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New Product Forecasting
Was the product a success because it exceeded the forecast or was it a failure because it didn’t meet the forecast? Or was the forecast misleading?
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Focus Groups
Focus groups are in-depth questioning of a small number of consumers in groups ranging in size from 4 to 10.
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In-Depth Interviews
In-depth interviews are one-on-one discussions with individual consumers or small groups.
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Design Research and Testing
Design research is our forte’. We offer two contexts for design research – decorative design evaluations and functional design evaluations.
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Consumer Profile Studies
All brands should maintain profiles of their consumer base and those profiles should be updated on a continuous basis.
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Market Segmentation Studies
Segmentation studies identify the consumer segments that comprise a market.
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Retail Shopper Surveys
Retail shopper surveys measure customer satisfaction, reasons for visit, purchasing habits, frequency of visit, shopper demographics, etc.
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Online Surveys
The advent of online surveying has brought immense changes to the research industry in the past decade.
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Customer Satisfaction Surveys
Customer satisfaction is a goal that all companies strive for.
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Concept Testing
Concept tests are done to evaluate the appeal of an idea before an actual product is created.
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Communication Tests
Communication tests are means by which to test whether an intended message is actually received and understood by a target audience.
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Conjoint Analysis
In our experience, most pricing decisions incorporate a combination of “cost-plus” and “price-to-market” pricing methodologies.
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Pricing Studies
In our experience, most pricing decisions incorporate a combination of “cost-plus” and “price-to-market” pricing methodologies.
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Packaging Studies
Packaging studies are similar to communication tests in that both are means to determine whether the correct message is being sent and received.
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Product Portfolio Analysis
Portfolio analysis can take a number of forms and contexts.
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Ethnographic / Immersion Studies
Ethnographic studies are highly-detailed explorations of why and how consumers think and behave the way they do.
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Attitude, Awareness and Usage Studies
AA&U’s are among the fundamental studies researchers do.
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Brand Awareness and Brand Equity Research
Brand equity research is about defining how your brand is seen by its most important audiences.
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Targeted Retailer Studies
Gone are the days when clients conducted research on the general population seeking to introduce “one-size-fits-all” products.
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Brainstorming New Products
Have you ever analyzed where your company’s new product ideas come from?
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Design Segmentation Studies
We’ve been testing design preferences for more than thirty years. We’ve learned that consumers do not have a vocabulary through which to express their design preferences.
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In-Home Product Placement Tests
There is no better way to know how your product will perform in the home than real feedback from real consumers using your product in their homes.
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Employee Satisfaction Studies
Companies tend to think of their retail partners and their consumers as their clientele, often overlooking their employees who are also critical stakeholders in the success of the company.
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Advertising Studies
You know what you mean by your advertising. But does your target audience?
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Trade Dress Research and Design Patent Research
Design Research has been conducted research in support of trade dress and design patent disputes.
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Research for Licensing and Branding Decisions
To excel in today’s market place each brand needs a unique identity that compels consumers.
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Product Manual Evaluation Service
Who writes your manuals? Marketing? Engineering? Legal? Have you ever read your manuals?
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In-Home Product Review Services
The best products are those that are thoroughly tested prior to release.
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Website Report Card
Comprehensive understanding of how your brand and products are viewed.
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Consumer Journey/Path to Purchase Research
Research that focuses on the consumer’s purchase process.
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