“Anyone who launches new products will immediately appreciate the power of this resource to influence design direction, target appropriate price points, and select materials with high consumer appeal. What I love most is that it facilitates open and powerful discussions across the marketing, design and business teams. It minimizes reliance on “the gut feel” of just one individual in an organization and helps create a unified vision for success.”
Customer satisfaction is a goal that all companies strive for. It is only by surveying the 95% of customers who do not actively complain about things that trouble them that companies can find and fix problems that have alienated consumers. Many unintrusive methodologies exist to contact customers in a positive way to assess their satisfaction and intention to return/repeat purchase.
Some of the mechanisms we can apply to customer satisfaction monitoring are:
- Email surveys
- Website surveys
- Outbound or inbound automated telephone calls
- Check reward based surveys
- Cash register receipt based survey invitations