"Assortment Styler is the only research tool that could provide us with a systematic and quantified overview of the trends within home design, with the detail necessary to provide insights beyond color and general style. It has been an invaluable tool for better streamlining our resources in product development to ensure the best possible fit into overall home décor trend direction.”
The advent of online surveying has brought immense changes to the research industry in the past decade. We now have reliable, projectable national panels that can provide quantitative responses to questions overnight. While most projects don’t require such speed, it is much faster, easier and less expensive to conduct research online, versus over the phone, by mail or by mall intercept.
In addition to conducting national studies online we recommend that clients use carefully developed and controlled surveys as marketing and sales tools to welcome their consumers to their websites and demonstrate appreciation for their patronage. This can take the form of website surveys or outbound surveys to customer lists. In either case it is extremely important to orchestrate quality research that demonstrates interest in and respect for the consumer.