"Assortment Styler is the only research tool that could provide us with a systematic and quantified overview of the trends within home design, with the detail necessary to provide insights beyond color and general style. It has been an invaluable tool for better streamlining our resources in product development to ensure the best possible fit into overall home décor trend direction.”
As researchers, we spend a great deal of time talking with consumers and observing their behavior. As such, we are often asked what consumers are thinking about and what clients should do about it. This often comes in the form of a request for a speech. We are happy to oblige our clients and friends with our observations.
Places and organizations to which we recently made presentations:
- American Home Furnishings Alliance - Annual Marketing Meetings - 2010, 2011, 2013
- Accessories Resource Team Annual Conference - 2008
- SURTEX - 2010
- International Housewares Association – International Home + Housewares Show - 2008, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020
- International Housewares Association - CORE Meetings - 2007, 2009, 2014, 2015
- International Housewares Association - Education Committee Meetings
- International Gift Fair - 2009
- 41 Madison Avenue - New York Tabletop Show
- Home Furnishings Products Association Annual Meeting - 2010
Our presentations:
We present verifiable information based on quantitative and qualitative research. While we often share charts and tables, we work hard to bring numbers alive with photos and tapes of consumers (presented anonymously) sharing their thoughts and behaviors because we realize that not everyone absorbs statistical information but most everyone can relate to what real people are saying.
As researchers, we try to tell a story for the audience, but we don't make up stories. If we make a statement, it is verifiable. We aren't self-appointed gurus. We are experienced professionals who combine years of experience interacting with consumers with statistical evidence gained from quantitative surveys. If we make a statement, we can back it up. We strive to give solid, grounded information and direction in our presentations.