"Assortment Styler is the only research tool that could provide us with a systematic and quantified overview of the trends within home design, with the detail necessary to provide insights beyond color and general style. It has been an invaluable tool for better streamlining our resources in product development to ensure the best possible fit into overall home décor trend direction.”
How are Americans living in and connecting to their homes?
How will their tastes change tomorrow and for years to come?
The American Living Survey™ is a unique tool that enables you to look to the future with more certainty. TALS delivers a profile of how Americans are living today, how taste and styles are changing, and what consumers are seeking in the future. It can guide not only design direction, but influence everything from specific products to marketing.
The American Living Survey™ is an ongoing study of American homes (design, décor, furnishings, colors, materials and styles ) as well as American lifestyles (entertaining trends, cooking trends, décorating trends, consumer wants, needs, and desires). TALS™ is the first quantitative tracking study dedicated solely to measuring consumer behavior and attitudes regarding all aspects of the home from decorating to entertaining to home furnishings.
The data is derived from a national sample of US adults, with a minimum sample size of 600 per wave. Trends are analyzed by a variety of key target consumer groups.
- Gen X
- Gen Y
- Baby Boomers
- Affluent Consumers
- Single Women
- The Male Market
- Married Households
- Home Owners
- Apartment Dwellers
- Urban Dwellers