“Anyone who launches new products will immediately appreciate the power of this resource to influence design direction, target appropriate price points, and select materials with high consumer appeal. What I love most is that it facilitates open and powerful discussions across the marketing, design and business teams. It minimizes reliance on “the gut feel” of just one individual in an organization and helps create a unified vision for success.”
Retail shopper surveys measure customer satisfaction, reasons for visit, purchasing habits, frequency of visit, shopper demographics, etc. Shopper surveys can lead to dramatic changes in retail format and can also be enhanced through the use of geo-demographic information for store modeling and store location analysis. In addition to in-store intercepts, these studies can be done via phone or internet to an established base of store customers or to a defined target audience.
Retail shopper surveys can be invaluable input to store location decisions. We have used such data to identify ideal locations for new stores.