“After searching for data on home décor styling trends, Assortment Styler was the only report with details on how Americans decorate their homes. The report gave us the competitive advantage across multiple titles of knowing the top home décor styles and historical and future trends.”
Packaging studies are similar to communication tests in that both are means to determine whether the correct message is being sent and received. In the case of packaging, the emphasis is not only on appearance but does the package do the job of 1) standing out and 2) triggering a purchase. Our research identifies the right messaging - prioritizing features and benefits by what actually triggers purchases. Sometimes the prettiest or most attractive package might not be the most compelling of a purchase. Through packaging studies we identify the best possible packaging to promote the sale of the merchandise.