“Anyone who launches new products will immediately appreciate the power of this resource to influence design direction, target appropriate price points, and select materials with high consumer appeal. What I love most is that it facilitates open and powerful discussions across the marketing, design and business teams. It minimizes reliance on “the gut feel” of just one individual in an organization and helps create a unified vision for success.”
Design Research was chosen to present at the 2018 International Home + Housewares Show. Our 8th Year of presenting at the show! This year, we shared our knowledge on “Styles, Colors and Consumers: How to Create On-Trend, Retailer-Specific New Products” in a 60+ page report. We are pleased to share it with you - download it here now for free!