“Anyone who launches new products will immediately appreciate the power of this resource to influence design direction, target appropriate price points, and select materials with high consumer appeal. What I love most is that it facilitates open and powerful discussions across the marketing, design and business teams. It minimizes reliance on “the gut feel” of just one individual in an organization and helps create a unified vision for success.”
Companies tend to think of their retail partners and their consumers as their clientel, often overlooking their employees who are also critical stakeholders in the success of the company.
Measuring employee satisfaction, especially when navigating through organization changes, can make a big difference in corporate success in meeting sales and profitability targets. It also communicates a message that management cares about what employees think and wants to work together to create a positive, motivated workforce. We recommend establishing and conducting an employee satisfaction measure process on a regular basis to keep abreast of the psychological health of this important stakeholder group.