“Anyone who launches new products will immediately appreciate the power of this resource to influence design direction, target appropriate price points, and select materials with high consumer appeal. What I love most is that it facilitates open and powerful discussions across the marketing, design and business teams. It minimizes reliance on “the gut feel” of just one individual in an organization and helps create a unified vision for success.”
Rick has over 30 years experience in market research, data and consumer insights. He founded Design Research as a boutique agency in 1998 and has led them into a valued resource for over 150 companies, including many industry leaders.
Prior to founding Design Research, he spent 16 years as Head of Market Research and Insights for Lenox, Inc. At Lenox, he led a staff of ten that conducted more than 75 studies per year, half of which were design tests. At its height, his group supported more than 6 divisions and 15 brands in multiple countries and multiple channels of distribution. The design testing system that Rick created while at Lenox led the company to the number one share position in multiple product categories.
Prior to Lenox, Rick worked for Remington Business Systems, Inc. Rick is a graduate of Seton Hall University and holds a master’s degree from The Graduate School of Rutgers University.