Last week I was on a call with an ad agency we do a lot of research work with. We were talking about a new prospect of theirs that wants to do research but is leery of it because they had some bad experiences. I hate hearing that. We structure our work so that never happens.
Here’s what we do to avoid disappointing our clients and what you should always demand of your research partners.
Throughout the last two years, we have been helping clients to understand how the pandemic has affected their business. We’ve accomplished this by interviewing their customers – from their own lists and from national samples of those who have recently purchased in their product categories – about how the pandemic has changed their behaviors. Our clients have been able to adjust their product offerings and their product development schedules accordingly and they have thrived.
