We haven’t talked about it much in our blog, but Design Research also conducts international research. We’ve been interviewing consumers in the US and Canada for many years for international clients wanting to understand these two very large markets. Now we find ourselves interviewing consumers in other countries for both American and international clients.
Nothing dominates the design of a kitchen so much as the cabinets. Cabinet colors and style define the remainder of the kitchen as well as being an expensive, long term investment. Our analysis of the quantitative Houzz image data (see last blog post – “White Still Dominates” – for further background on this data) shows that, despite all the pandemic focus on redecorating, the fundamentals of kitchen design remain unchanged and straightforward.
Last week I was on a call with an ad agency we do a lot of research work with. We were talking about a new prospect of theirs that wants to do research but is leery of it because they had some bad experiences. I hate hearing that. We structure our work so that never happens.
Here’s what we do to avoid disappointing our clients and what you should always demand of your research partners.
