"Assortment Styler is the only research tool that could provide us with a systematic and quantified overview of the trends within home design, with the detail necessary to provide insights beyond color and general style. It has been an invaluable tool for better streamlining our resources in product development to ensure the best possible fit into overall home décor trend direction.”
Are You Getting the Credit You Deserve for Your Efforts?
Design Research prepared two presentations for the Inspired Home Show. Both were recorded as webinars. The first, entitled “Sustainability for Housewares Companies” is introduced below and available to watch here. For a pdf copy of the presentation click here.
Consumer interest in and demand for environmentally friendly and more recently environmentally sustainable products has been with us for years. Sustainability has not been a significant factor in hard goods categories such as housewares because few resources were offering it. With few products on the market, consumers did not have sustainable options to select. That’s changing rapidly. A combination of innovative new technologies, innovative new brands, retailer demand and consumer demand are bringing more sustainable products to the fore. We believe this trend will intensify and that brands that lack sustainability credentials will suffer.
One of the key points we hope you will take away from the presentation is that you might not be getting credit for your current sustainability efforts. Please contact us to discuss ways to identify and capitalize on your current and planned efforts for maximum return on your sustainability investment.
To learn more about this topic, please watch the 18 minute webinar.