“Anyone who launches new products will immediately appreciate the power of this resource to influence design direction, target appropriate price points, and select materials with high consumer appeal. What I love most is that it facilitates open and powerful discussions across the marketing, design and business teams. It minimizes reliance on “the gut feel” of just one individual in an organization and helps create a unified vision for success.”
As traditional brick & mortar stores decline e-commerce continues its steady, dramatic rise. Brands that sell direct-to-consumer are winning. Brand websites are now more important than ever. Your website is the #1 source of communication that defines your brand and your products.
YOUR WEBSITE SHOULD BE YOUR STRONGEST ADVERTISEMENT! Our Website Report Card provides a comprehensive understanding of how your brand and products are viewed by a national sample of 500 consumers.