“Anyone who launches new products will immediately appreciate the power of this resource to influence design direction, target appropriate price points, and select materials with high consumer appeal. What I love most is that it facilitates open and powerful discussions across the marketing, design and business teams. It minimizes reliance on “the gut feel” of just one individual in an organization and helps create a unified vision for success.”
There are times when the investment behind a new product is so significant that getting it right becomes a make or break for the company. One of our clients retained us to identify the volume their factory should be built to produce, only to decide not to proceed with building the factory at all because our analysis suggested that the volumes would not be there. Imagine how much money that saved the client. Don’t bet the farm on hopes and dreams, bet the farm on rational analysis. We have a bag of techniques that enables us to bring logic and common sense to identifying likely new product volumes, even when the product is entirely new.
Typical project timing: 4-6 weeks