“After searching for data on home décor styling trends, Assortment Styler was the only report with details on how Americans decorate their homes. The report gave us the competitive advantage across multiple titles of knowing the top home décor styles and historical and future trends.”
Just as consumers can be placed in segments, designs can be placed in segments as well. Instead of thinking of markets for designed goods as one big jumble, think of them in two dimensions with each cell representing the confluence of a design segment and a consumer segment. Then overlay your offerings on each cell. Very quickly you’ll see all the cells you don’t participate in because you don’t have products in them. Suddenly a new design strategy leaps off the page at you! Let us use our extensive experience in American interior design to develop a design segmentation for your business today.
Typical project timing: 4 weeks