“Anyone who launches new products will immediately appreciate the power of this resource to influence design direction, target appropriate price points, and select materials with high consumer appeal. What I love most is that it facilitates open and powerful discussions across the marketing, design and business teams. It minimizes reliance on “the gut feel” of just one individual in an organization and helps create a unified vision for success.”
You know what you mean by your advertising. But does your target audience?
Do they get it? Do they care about your message? Is it relevant? memorable? Does it motivate them to purchase? These are some of the questions advertising tests answer. Some feel that all that matters today is response rates – how did message A test against message B? How many social media posts did the ad garner? How many bloggers said something about it? Those are good diagnostics, but they don’t answer any of the fundamental questions – did the target audience see it? Did it motivate them to buy your product or service? Let us help you identify the fundamental questions and answers.