"Assortment Styler is the only research tool that could provide us with a systematic and quantified overview of the trends within home design, with the detail necessary to provide insights beyond color and general style. It has been an invaluable tool for better streamlining our resources in product development to ensure the best possible fit into overall home décor trend direction.”
You know what you mean by your advertising. But does your target audience?
Do they get it? Do they care about your message? Is it relevant? memorable? Does it motivate them to purchase? These are some of the questions advertising tests answer. Some feel that all that matters today is response rates – how did message A test against message B? How many social media posts did the ad garner? How many bloggers said something about it? Those are good diagnostics, but they don’t answer any of the fundamental questions – did the target audience see it? Did it motivate them to buy your product or service? Let us help you identify the fundamental questions and answers.