"Thank you VERY much for pulling together the summary for my new Home Décor business. The information provided was very detailed and insightful. Your efforts on our behalf will certainly help us as we enter a new business category.”
Customer satisfaction is a goal that all companies strive for. It is only by surveying the 95% of customers who do not actively complain about things that trouble them that companies can find and fix problems that have alienated consumers. Many unintrusive methodologies exist to contact customers in a positive way to assess their satisfaction and intention to return/repeat purchase.
Some of the mechanisms we can apply to customer satisfaction monitoring are:
- Email surveys
- Website surveys
- Outbound or inbound automated telephone calls
- Check reward based surveys
- Cash register receipt based survey invitations