“I found your Assortment Styler information last year was very valuable to us as a mid-sized company, like none that I have come across in my experience of working in the industry. I look forward to the new edition.”
Customer satisfaction is a goal that all companies strive for. It is only by surveying the 95% of customers who do not actively complain about things that trouble them that companies can find and fix problems that have alienated consumers. Many unintrusive methodologies exist to contact customers in a positive way to assess their satisfaction and intention to return/repeat purchase.
Some of the mechanisms we can apply to customer satisfaction monitoring are:
- Email surveys
- Website surveys
- Outbound or inbound automated telephone calls
- Check reward based surveys
- Cash register receipt based survey invitations