“Anyone who launches new products will immediately appreciate the power of this resource to influence design direction, target appropriate price points, and select materials with high consumer appeal. What I love most is that it facilitates open and powerful discussions across the marketing, design and business teams. It minimizes reliance on “the gut feel” of just one individual in an organization and helps create a unified vision for success.”
The advent of online surveying has brought immense changes to the research industry in the past decade. We now have reliable, projectable national panels that can provide quantitative responses to questions overnight. While most projects don’t require such speed, it is much faster, easier and less expensive to conduct research online, versus over the phone, by mail or by mall intercept.
In addition to conducting national studies online we recommend that clients use carefully developed and controlled surveys as marketing and sales tools to welcome their consumers to their websites and demonstrate appreciation for their patronage. This can take the form of website surveys or outbound surveys to customer lists. In either case it is extremely important to orchestrate quality research that demonstrates interest in and respect for the consumer.