“After searching for data on home décor styling trends, Assortment Styler was the only report with details on how Americans decorate their homes. The report gave us the competitive advantage across multiple titles of knowing the top home décor styles and historical and future trends.”
Retail shopper surveys measure customer satisfaction, reasons for visit, purchasing habits, frequency of visit, shopper demographics, etc. Shopper surveys can lead to dramatic changes in retail format and can also be enhanced through the use of geo-demographic information for store modeling and store location analysis. In addition to in-store intercepts, these studies can be done via phone or internet to an established base of store customers or to a defined target audience.
Retail shopper surveys can be invaluable input to store location decisions. We have used such data to identify ideal locations for new stores.