"Assortment Styler is the only research tool that could provide us with a systematic and quantified overview of the trends within home design, with the detail necessary to provide insights beyond color and general style. It has been an invaluable tool for better streamlining our resources in product development to ensure the best possible fit into overall home décor trend direction.”
All brands should maintain profiles of their consumer base and those profiles should be updated on a continuous basis, or at least every two years. Knowing your consumer is fundamental to knowing your business.
Consumer profile studies offer a high value for the dollar. Regardless of how you contact them, you can ask your consumer for a lot of information about themselves and you can use the research as a means by which to have positive communications with them, showing them that they are important to your company. You can also use Consumer Profiles to identify who is not your consumer and to gain insight into how to gain their patronage.