“Anyone who launches new products will immediately appreciate the power of this resource to influence design direction, target appropriate price points, and select materials with high consumer appeal. What I love most is that it facilitates open and powerful discussions across the marketing, design and business teams. It minimizes reliance on “the gut feel” of just one individual in an organization and helps create a unified vision for success.”
We’ve heard clients express dismay at seeing their designs knocked off by others. Many seem to think there is nothing you can do about knock-offs. Not so! We’ve worked with law firms on techniques that clearly demonstrate that knock-offs have created confusion in the market for both consumers and experts. If you can prove that a knock-off is creating confusion, you have a case.
Typical project timing: 4 weeks