"Thank you VERY much for pulling together the summary for my new Home Décor business. The information provided was very detailed and insightful. Your efforts on our behalf will certainly help us as we enter a new business category.”
Just released! The Sale Doesn’t End At The Register: Understand the Power of User Experience in Growing Your Brand – A discussion of the impact of consumer dissatisfaction with products that don’t perform well, the corresponding impact on brand perceptions and some strategies to circumvent problems before the sale.