"Assortment Styler is the only research tool that could provide us with a systematic and quantified overview of the trends within home design, with the detail necessary to provide insights beyond color and general style. It has been an invaluable tool for better streamlining our resources in product development to ensure the best possible fit into overall home décor trend direction.”
Is a license right for your company? If so, which license/partnership is right for your brand? Is it a good, consistent fit or will it take perception and positioning of your brand into new and uncharted waters. Should you invest in a creating a new brand or a sub-brand? What are the pros and cons of each of these? What will deliver the greatest return on your investment: a license, a sub-brand, a new brand or just doing what you always do with your current brand(s)? Importantly, which will provide the highest incremental gain, bringing a new consumer franchise, with the least cannibalization of your current brand(s)? These are tricky questions that involve a lot of internal and external tactical and strategic issues. We can help you through the external issues by using advanced research techniques that can simulate market share for each of these alternatives versus a do it as you always have scenario. The results may surprise you.
Typical project timing: 5-6 weeks