"Assortment Styler is the only research tool that could provide us with a systematic and quantified overview of the trends within home design, with the detail necessary to provide insights beyond color and general style. It has been an invaluable tool for better streamlining our resources in product development to ensure the best possible fit into overall home décor trend direction.”
Packaging studies have a lot in common with advertising communications studies. Both seek to test whether a given creative effort does the job of communicating the key message the brand wants to convey about the brand and/or the product, and importantly, motivate purchase. As with communications studies, we may not advocate proceeding with the execution consumers like best. We advocate proceeding with the execution that best communicates the tactical or strategic message, preferably statistically better than the existing execution (if there is one to compare with), and the one that most motivates purchase interest.
Typical Project Timing: 3 weeks