“Anyone who launches new products will immediately appreciate the power of this resource to influence design direction, target appropriate price points, and select materials with high consumer appeal. What I love most is that it facilitates open and powerful discussions across the marketing, design and business teams. It minimizes reliance on “the gut feel” of just one individual in an organization and helps create a unified vision for success.”
IHA HomeStats™ is a market analysis and business intelligence platform that allows marketers to identify sales and marketing strengths, weaknesses, opportunities and threats through a careful audit and analysis of a product category.
HomeStats™ is brought to you by Design Research in cooperation with the International Housewares Association.
A company’s key success factors, may change over time, especially as a market/product category progresses through its life cycle. HomeStats will help you
- Identify market trends to better understand evolving opportunities and threats.
- Gain insights on your competitors in order to successfully compete.
- Identify market structure and market trends.
HomeStats™ is a subscription service that brings critical information to companies that has never been available before and it does so at affordable prices.HomeStats reports delivers information to guide and enhance strategic and tactical decision-making. HomeStats surveys a national sample of consumers to deliver statistically valid data on…
| Market Size |
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| Market Share |
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| Competitive Market Shares |
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| Category Pricing |
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| Category and Brand Demographics |
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| Online Market Share |
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| Wedding Related Market Share |
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HomeStats delivers everything you need to segment your business to pursue opportunities while carving out and owning your unique product and price segments.
Design Research can help you to round out your product development strategy through original consumer research on concepts, colors, styles and designs. Call us today to learn more!