“I found your Assortment Styler information last year was very valuable to us as a mid-sized company, like none that I have come across in my experience of working in the industry. I look forward to the new edition.”
IHA HomeStats™ is a market analysis and business intelligence platform that allows marketers to identify sales and marketing strengths, weaknesses, opportunities and threats through a careful audit and analysis of a product category.
HomeStats™ is brought to you by Design Research in cooperation with the International Housewares Association.
A company’s key success factors, may change over time, especially as a market/product category progresses through its life cycle. HomeStats will help you
- Identify market trends to better understand evolving opportunities and threats.
- Gain insights on your competitors in order to successfully compete.
- Identify market structure and market trends.
HomeStats™ is a subscription service that brings critical information to companies that has never been available before and it does so at affordable prices.
HomeStats reports delivers information to guide and enhance strategic and tactical decision-making. HomeStats surveys a national sample of consumers to deliver statistically valid data on…
Market
Size
Size
- So you can track market growth in order to understand where opportunities lie and the size of the opportunity they present
Market
Share
Share
- So you can tell whether you are growing, keeping up or falling behind in your segment(s)
Competitive
Market Shares
Market Shares
- To understand which brands succeed and why
Category
Pricing
Pricing
- To understand how your prices stack up to the category and to your competitors
Category and
Brand Demographics
Brand Demographics
- To see who your consumers are and to see how they are similar to and different from those of your competitors
Online Market
Share
Share
- To track the pace at which category and competitive sales are moving away from traditional stores and to see the opportunities that are opening up in the digital sphere
Wedding Related
Market Share
Market Share
- Analysis of what % of sales in the category is related to weddings/bridal showers/engagement gifts
HomeStats delivers everything you need to segment your business to pursue opportunities while carving out and owning your unique product and price segments.
Design Research can help you to round out your product development strategy through original consumer research on concepts, colors, styles and designs. Call us today to learn more!