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HomeStats Offers COMPLETE COVERAGE of ALL CHANNELS of Distribution
HomeStats™ is unique in that it tracks all channels of distribution. No other retail tracking service in the home arena can make such a claim. That’s because HomeStats™ is organized around the only common denominator in the home purchase process – the consumer. After a consumer records a purchase with HomeStats™ they are asked where they made that purchase. We record and report their answers in two ways: by selected store and by channel. We currently track 21 channels of distribution (see table below). Not all of those channels carry all categories of housewares goods, but all carry something of relevance. All of the HomeStats™ reports depict dollar and percentage sales of the category by all channels that carry that category.
In addition, HomeStats™ tracks purchases from selected large stores such as Bed, Bath & Beyond, Ikea and Walmart (see table below). Purchases from these “named” stores are counted in the channels report (so Walmart purchases are reported in the Mass Merchant channel) and individually in the Retailers section of the reports (also with dollar and percentage sales reported).
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Channel Definitions
| Channels Tracked | Stores Tracked | Other Example Stores in Channel |
| Mass Merchants | WM, KM, Target | |
| Warehouse Clubs | Costco, Sam’s, BJ’s | |
| National Chains | Sears, JCP, Kohl’s | |
| Department Stores | Macy's | Dillard’s, Belks, Boscov’s, Bon-Ton, Shopko or Burlington |
| Kitchen Specialty | Williams-Sonoma | Sur La Table, or other independent kitchen stores |
| Home Lifestyle | P Barn, C&B | West Elm, CB2 or Restoration Hardware, Brookstone or Sharper Image |
| Home Discount | TJMaxx, HomeGoods or Marshall’s | |
| Grocery | Kroger, Shop-Rite, Safeway, Aldi, Meijer, Fred Meyer, Whole Foods or HEB | |
| Pharmacy | CVS, Rite-Aid or Walgreen | |
| Dollar Store | Dollar General, Dollar Tree, Family Dollar or 99 cents | |
| Military Post Exchange | AAFES, NEX, MCX, CGX, DeCA | |
| Online-Only Store | Amazon | Zullily, Wayfair-does not include Mfgr websites, websites of other brick & mortar stores |
| Home Party Distributor | Pampered Chef, Tupperware or Cutco | |
| Surplus Merchandise | Big Lots, Odd Lots or Ollie’s | |
| Coffee Shops | Starbucks or Dunkin Donuts | |
| Sporting Goods or Fan Merchandise Stores | REI, Dick’s, L.L.Bean or MLB Merchandise | |
| Gift Stores or Souvenir Shops | Disney or independents | |
| Home Improvement | Home Depot, Lowes, Ace, Tru-Value | |
| Televised Shopping Channels | QVC, HSN, Food Network | |
| Manufacturer's Stores | Manufacturer's Outlet Stores, Websites or Online Stores | |
| Craft Stores | Michael's, Hobby Lobby or Jo-Ann Fabrics | |
| Wine Stores, Liquor Stores, Wineries or Distilleries | ||
| Ikea – reported as both a store and a channel because it is unique. | ||
| Bed, Bath & Beyond –reported as both a store and a channel because it is unique. | ||
| Not Sure/Don’t Know – (If a respondent checks this box, they are asked to physically examine the item for the brand name) | ||
| Other: (please specify) | ||