"Assortment Styler is the only research tool that could provide us with a systematic and quantified overview of the trends within home design, with the detail necessary to provide insights beyond color and general style. It has been an invaluable tool for better streamlining our resources in product development to ensure the best possible fit into overall home décor trend direction.”
Advertising studies may be done in conjunction with Brand Awareness and Equity Studies or they may be done in an effort to improve/select a new advertising campaign. In the former, advertising awareness can be a factor in determining the awareness and thereby the value of the brand. In the latter, the goal can be to test a new message which may be meant to increase reach and awareness and/or to reposition the brand. We recommend testing new advertising against existing advertising to see whether new ads surpass old ads at meeting strategic objectives. You can also test against key competitor ads to see which better motivates positive sentiments and, importantly, consumer purchases.
Typical project timing: 3-4 weeks