“After searching for data on home décor styling trends, Assortment Styler was the only report with details on how Americans decorate their homes. The report gave us the competitive advantage across multiple titles of knowing the top home décor styles and historical and future trends.”
Advertising studies may be done in conjunction with Brand Awareness and Equity Studies or they may be done in an effort to improve/select a new advertising campaign. In the former, advertising awareness can be a factor in determining the awareness and thereby the value of the brand. In the latter, the goal can be to test a new message which may be meant to increase reach and awareness and/or to reposition the brand. We recommend testing new advertising against existing advertising to see whether new ads surpass old ads at meeting strategic objectives. You can also test against key competitor ads to see which better motivates positive sentiments and, importantly, consumer purchases.
Typical project timing: 3-4 weeks