“Anyone who launches new products will immediately appreciate the power of this resource to influence design direction, target appropriate price points, and select materials with high consumer appeal. What I love most is that it facilitates open and powerful discussions across the marketing, design and business teams. It minimizes reliance on “the gut feel” of just one individual in an organization and helps create a unified vision for success.”
We are a full-service research firm conducting research in a wide variety of industries.
However, our particular sweet-spot is on products made for the home (hard goods, soft goods, furnishings, household appliances, kitchen, bath, and clean & contain products) as well as products made for ensuring the happiness and security of people in the home (insurance, financial services).
We also have depth of experience in food service, retail, pharmaceutical, personal care products, and designer brands.
Our wealth of experience has also led us to attract many trade associations, investment companies, consulting companies, and magazines as clients.